Subscriber profile

At the beginning of 2004 we had approximately 100,000 readers in 180 countries, growing by 5,000 subscribers annually.

Who are they?

The Updates are intended for health professionals and students of the health professions. However, whilst we do not write for a lay audience, we do allow non-health professionals to subscribe to the Updates if they so wish.

The current health professional breakdown is:
Nutrition professionals 67%
Clinical medicine and allied health professionals 28%
University professors and academics (nutrition and medicine) 18%
(%s include some overlaps)

Academia

Our subscribers come from more than 1,200 universities and colleges:
(Click here for a complete list)

North America 400
Asia-Pacific 200
Europe 360
South America 140
Africa 55
India/Pakistan region 40
Middle East 30
Caribbean and other 25

They include well over two thousand Professors of nutrition and medicine.

Where are they?

Journals

Our subscribers include the editors or members of the editorial boards of most of the world's leading nutrition journals.

These include: American Journal of Clinical Nutrition, Annals of Nutrition and Metabolism, Nutrition, Nutrition Research, Nutrition Research Reviews, Nutrition in Clinical Care, Asia Pacific Journal of Nutrition, British J Nutr, Clinical Nutrition, European J of Clinical Nutrition, European J of Nutrition, Int J of Sports Nutr and Exercise Metab, International J for Vitamin and Nutrition Research, J Am Coll Nutr, J of Nutrition, J of Nutritional and Environmental Medicine, J of Pediatric Gastroenterology and Nutrition, JPEN, JADA, Canadian J of Dietetic Practice and Research, Curr. Opin. Clin. Nutr. Metab. Care, J of Alternative and Complementary Medicine, J of Nutrition for the Elderly, J of Pediatrics, The International J of Applied and Basic Nutritional Sciences, Nutritional Neuroscience, Public Health Nutrition, and The Lancet

Organisations

Within North America our subscribers occupy key positions within organizations such as: FDA, the National Institutes of Health, the USDA (including many of its regulatory and research departments), CDC, USAID, US Department of Health and Human Services, National Cancer Institute, American Dietitians Association, Food and Nutrition Board, and various state health and food regulatory departments.

In other regions, organizations include (amongst many others): British Dietetic Association, Chinese Institute of Nutrition and Food Hygiene, Australian and NZ Food Authority, Korea Food and Drug Administration, Argentine Institute of Nutrition, Food and Nutrition Board of the Health Council of the Netherlands, Institut National de la Recherche Agronomique and ORSTOM France, Istituto Nazionale Della Nutrizione Italy, National Council of Nutrition in Norway, Ministry of Health Singapore and many other food and nutrition regulatory, policy setting and research bodies.

On the international scene, the organizations include: WHO, FAO, UNICEF, World Bank, UN World Food Program, Micronutrient Initiative, IUNS and many NGOs.

Readership survey

We conduct annual readership surveys. Our most recent global survey was sent out to 10,000 subscribers, from whom we received 2,504 responses. Some highlights:

Read each or most issues they receive 91%
Read all or most of the content of each issue 77%
Find the Updates trustworthy 97%
Actively involved in recommending or use of nutritional products in their work 74%
Share the Updates with others 62%
Average number shared with (if shared) 5.4 people each